Create impactful direct mail campaigns

It takes the right mix of data, creativity and messaging to succeed with direct mail. Here’s how to create, execute and deliver a successful campaign, from start to finish.

The Essential Guide to Direct Mail

Learn to create and execute an effective direct mail campaign, step by step.

Target your audience

Reach the right people with new and emerging data-driven insights.

Stand out

Get results with creative direct mail pieces that get noticed.

Amplify your marketing

Combine physical and digital marketing to deepen your connection with customers.

Find a partner

Connect with a Canada Post Smartmail Marketing™ partner who can help at every step.

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Captivate customers

How to use technology, data and creativity to captivate your audience.

Master retention

How to build loyalty and keep customers coming back.

Optimize your campaign

How to test and learn to measure your success.

Explore our direct mail essentials blog series

Discover how to refine your campaigns and strengthen your marketing strategy.

Reach active online shoppers with direct mail

Discover how Wayfair Canada used digital and physical mail to reach the most active online consumers and increase website conversions.

Elevate direct mail with innovative solutions

Direct mail can integrate into your media mix. Connect, captivate and convert with a balance of data and creativity using the latest tools and technology.

Drive successful campaigns with the right data

Make your direct mail campaigns even more effective. Find out how to use a data-driven targeting strategy to grow your business and find new customers.

Get the most out of your campaigns

Maximize your direct mail results with four rules for successful integrated campaigns.

Measure and test for better results

To make your marketing campaigns more effective, you need to gather data and gain insight. Discover how to measure and test your direct mail campaigns.

Amp up your marketing mix

Integrated marketing campaigns, including direct mail and digital, have proven impact. Get more from your campaigns by supporting them with direct mail.